Why San Antonio and Cuban food are a perfect match

San Antonio is not just any city. It's a place where Tex-Mex, Texas barbecue, Cajun food, and dozens of other culinary traditions coexist and fuse every single day.

The shared DNA

Cuban food and Tex-Mex share more than it seems. Both have roots in Spanish colonial cuisine, both use aromatic spices (cumin, garlic, bay leaf), and both value slowly cooked proteins. A San Antonian who tries ropa vieja for the first time often says: "this reminds me of something my grandmother used to make."

The Latino community in SA

With over 60% of the population being Latino/Hispanic, San Antonio is the perfect market for a Caribbean cuisine that honors its roots.

Why we opened here

HOLALA is not just a business — it's a bet on San Antonio. We believe this city is ready to embrace Cuban food not as something exotic, but as something that feels like home.

What's coming

We're here to stay. We opened with the vision to grow — from one truck to multiple locations, from San Antonio to the rest of Texas. Always with the same values: fresh ingredients, authentic recipes, and the attitude of someone cooking for their community.