The History of the Cuban Sandwich: An icon that unites cultures

The Cuban sandwich — or Cuban Sandwich — is probably the most well-known Cuban dish outside the island. But its history is more complex, interesting, and American than many believe.

Tampa, not Havana

Contrary to popular belief, the Cuban sandwich as we know it today was not born in Cuba but in Tampa, Florida, in the late 19th century. The tobacco industry in Tampa (especially in Ybor City) attracted thousands of Cuban, Spanish, and Italian workers. The sandwich was the perfect solution for a quick, hearty lunch for these workers.

The original ingredients

The classic cubano has five essential ingredients:

The Miami version adds Genoa salami — and this still generates intense debate.

The press makes all the difference

The magic of the cubano is in the press. The sandwich is pressed at high heat until the bread is crispy and golden, the cheese melted, and all the flavors fuse in every bite. At HOLALA we prepare it just like they did in Ybor City — respecting tradition.

Why we make it at HOLALA

For us, the cubano is not just a sandwich — it's a statement. It says: here we fuse cultures, respect roots, and never compromise on flavor. Every time we make one, we honor the history of the Cuban workers who created it.

Never tried ours? Find us Wednesday through Sunday from 4pm to 10pm.